SERVICES
UX/UI Design
More about our services
Build the product your users need
with UX strategy and UI design
Put your users first with UX strategy and UI design
It takes time and money to build a website or application for your business. But if you want to build something that will truly benefit your organization, then data needs to become part of that investment as well.
That’s because success doesn’t come about as a result of assumptions.
You can’t afford to make any decision for your business — least of all for an investment of this magnitude — based on your gut or your designer’s. You need to tap into the minds of your end users in order to get the best results.
When it comes to building your website or application, that means using intelligent, research-proven UX strategy and UI design to do it.
When it comes to building your website or application, that means using intelligent, research-proven UX strategy and UI design to do it.
What is UX strategy?
UX stands for “user experience” and it covers every interaction a user has with a brand — from discovery in search to usage of your app. A poor experience at any stage could cost you their business and loyalty.
What is UI design?
UI stands for “user interface” and it refers to the physical appearance of a website or app. This is essentially the digital face of your brand and needs to be attractive, modern, and otherwise flawless.
The key component that sets UX strategy and UI design apart from regular old design techniques is data.
To learn more about how Convergine uses UX strategy and UI design to craft user-friendly and goal-oriented digital products for your business, keep reading.
To learn more about how Convergine uses UX strategy and UI design to craft user-friendly and goal-oriented digital products for your business, keep reading.
UX strategy and UI design in action
Ready to build a website or app that your users need and will help you accomplish your goals?
How the UX strategy and UI design process works
We don’t play any guessing games when it comes to UX and UI. At Convergine, we build digital products for your specific audience by listening to what they expect, want, and need. Then, we translate that data and research into the right-fit solution. Of course, it’s not just about giving your users what they want. Your business goals factor into the process, too.
Let us show you how it works:
We want to know your users inside and out. Where is their pain? What’s driving them to find a solution? How does their background influence their decision-making process? There’s a lot to consider if we’re going to create the ideal design and experience for them. Here are some of the ways we gather research on your target users:
1
User and stakeholder interviews
To learn more about your users’ concerns, motives, and desires, we need to hear it from them first-hand. We’ll conduct interviews in person, over the phone, or online to gather qualitative data.
2
Customer statistics
If you have an existing website or application, we’ll review your Google Analytics. This is where we’ll learn more about your users’ demographics, geolocation, device usage, and so on.
3
User behavior research
When redesigning a website or app, we’ll also leverage existing user behaviour to identify what’s working and what needs to change. We’ll look at where your traffic comes from, which pages they engage with most or least, and more.
4
Competitor research
While your users will tell us a lot of what we need to know, the leading competition is another great source of data. We’ll brush up on their offering, how they position themselves, and what ultimately draws customers to their site or app. This will clue us into what works for your users, so we can design something that perfectly suits their needs.
When data gathering is done, we’ll sit down to review the findings. This is where we begin to translate data into design. Here is how we set about doing that:
1
User persona development
Based on what we learned about your target user, we’ll create between three and five user personas. These are fictitious people that represent your real users. We will then build the experience for them.
2
Card sorting
This is all about getting the organization of your content right. We use cards to visualize how your users will approach your solution; where they enter, where they need to go, and how to deliver all the essential information to them.
3
User journey mapping
he user journey isn’t always in a straight line nor does it occur in a single visit. To plot out the steps they’ll take along the journey — from point of entry to conversion — we use scenario maps. These maps allow us to create a timeline of the key actions and stages your users will go through. This enables us to devise a more streamlined pathway for them.
All of the data gathering and analysis we’ve done up to this point enables us to carefully tackle the design. With your end users’ goals in sight, we’ll now begin the process of drafting up your solution while regularly testing it. The process goes like this:
1
Information architecture design
First, we need to nail the information architecture of your site or app. This is when we use the card sorting data to help us organize and label your pages.
2
Tree testing
To affirm the structure of your site helps users find the information they’re looking for instead of hindering it, we use tree testing or reverse card sorting. What we do is put your product to the test to see if users can easily locate a page from the navigation we’ve given them.
3
Wireframing
We create wireframes (which are basically blueprints) for your pages. The focus here is less on design and more on shaping the layout and content flow. This includes determining the click-through experience from page-to-page. We want your users to accomplish their goals, so we’ll work to minimize the steps it takes for them to get there.
4
Prototyping
Once the navigational, structural, and interactive pieces have been settled, we’ll build a prototype of your website or app. A prototype is a fully-working model that you can interact with from your own device, so this gives you a chance to walk through the users’ journey yourself and to provide feedback to us.
Once you sign off on the prototype, our developers get to work in building the actual product.
The design phase isn’t a one-and-done thing. It’s an iterative process that enables us to leverage the data we have to build a component, test the outcomes, and then refine accordingly. So, technically, this step takes part during the early design phases as well as the later development ones. Getting user acceptance of the product we’ve built is key:
1
User acceptance testing
Usability testing is one of the tools we use to test and improve the design of your digital product, using real data and feedback from users to do so. Often, we go through multiple rounds of usability testing to locate and repair gaps or friction in the experience.
Without real input from users at this stage, all we’d have to go on is the data we gathered earlier in the process.
While that data makes a huge difference in the resulting product, we want actual user acceptance of the product. Because if they find the experience to be a positive one while in development, that’s a sure-fire way to guarantee they’ll respond well to it after launch.
Our process doesn’t stop the second your app or site has gone live. In fact, that’s the best time to do more testing as we’ll have live data to work with. Even if it’s small tweaks here and there, usability testing on a live app will do nothing but make your product and the user experience better with each passing day. What’s more, ongoing evaluations allow us to adjust your website or app as your business evolves. Because, as your offering changes, so will the way users respond to it.Here’s how we usually handle post-deployment usability testing:
1
Website analytics
Once your site or app has begun to generate a substantial amount of traffic, we’ll start using the quantitative data generated by it to patch up any holes in the user journey. This is key not only for increasing conversions, but also for improving your overall user retention rates.
2
User feedback surveys
We don’t necessarily need to invite users to come and test your product anymore since any visitor could provide us with the same kind of feedback. So, we’ll set up feedback surveys on your site to find out how users feel while they’re actually interacting with it.
3
Tracking tools
Another way to gather user data post-launch without having to host usability tests or interviews is to leverage tracking tools. Once implemented on your site, we can observe your users interacting with the solution in real time.
How the UX strategy and UI design process works
We don’t play any guessing games when it comes to UX and UI. At Convergine, we build digital products for your specific audience by listening to what they expect, want, and need. Then, we translate that data and research into the right-fit solution. Of course, it’s not just about giving your users what they want. Your business goals factor into the process, too.
Let us show you how it works:
Step 1. Research
We want to know your users inside and out. Where is their pain? What’s driving them to find a solution? How does their background influence their decision-making process? There’s a lot to consider if we’re going to create the ideal design and experience for them. Here are some of the ways we gather research on your target users:
1
User and stakeholder interviews
To learn more about your users’ concerns, motives, and desires, we need to hear it from them first-hand. We’ll conduct interviews in person, over the phone, or online to gather qualitative data.
2
Customer statistics
If you have an existing website or application, we’ll review your Google Analytics. This is where we’ll learn more about your users’ demographics, geolocation, device usage, and so on.
3
User behavior research
When redesigning a website or app, we’ll also leverage existing user behaviour to identify what’s working and what needs to change. We’ll look at where your traffic comes from, which pages they engage with most or least, and more.
4
Competitor research
While your users will tell us a lot of what we need to know, the leading competition is another great source of data. We’ll brush up on their offering, how they position themselves, and what ultimately draws customers to their site or app. This will clue us into what works for your users, so we can design something that perfectly suits their needs.
Step 2. Analysis and planning
When data gathering is done, we’ll sit down to review the findings. This is where we begin to translate data into design. Here is how we set about doing that:
1
User persona development
Based on what we learned about your target user, we’ll create between three and five user personas. These are fictitious people that represent your real users. We will then build the experience for them.
2
Card sorting
This is all about getting the organization of your content right. We use cards to visualize how your users will approach your solution; where they enter, where they need to go, and how to deliver all the essential information to them.
3
User journey mapping
he user journey isn’t always in a straight line nor does it occur in a single visit. To plot out the steps they’ll take along the journey — from point of entry to conversion — we use scenario maps. These maps allow us to create a timeline of the key actions and stages your users will go through. This enables us to devise a more streamlined pathway for them.
Step 3. Design
All of the data gathering and analysis we’ve done up to this point enables us to carefully tackle the design. With your end users’ goals in sight, we’ll now begin the process of drafting up your solution while regularly testing it. The process goes like this:
1
Information architecture design
First, we need to nail the information architecture of your site or app. This is when we use the card sorting data to help us organize and label your pages.
2
Tree testing
To affirm the structure of your site helps users find the information they’re looking for instead of hindering it, we use tree testing or reverse card sorting. What we do is put your product to the test to see if users can easily locate a page from the navigation we’ve given them.
3
Wireframing
We create wireframes (which are basically blueprints) for your pages. The focus here is less on design and more on shaping the layout and content flow. This includes determining the click-through experience from page-to-page. We want your users to accomplish their goals, so we’ll work to minimize the steps it takes for them to get there.
4
Prototyping
Once the navigational, structural, and interactive pieces have been settled, we’ll build a prototype of your website or app. A prototype is a fully-working model that you can interact with from your own device, so this gives you a chance to walk through the users’ journey yourself and to provide feedback to us.
Once you sign off on the prototype, our developers get to work in building the actual product.
Step 4. Pre-launch usability testing
The design phase isn’t a one-and-done thing. It’s an iterative process that enables us to leverage the data we have to build a component, test the outcomes, and then refine accordingly. So, technically, this step takes part during the early design phases as well as the later development ones. Getting user acceptance of the product we’ve built is key:
1
User acceptance testing
Usability testing is one of the tools we use to test and improve the design of your digital product, using real data and feedback from users to do so. Often, we go through multiple rounds of usability testing to locate and repair gaps or friction in the experience.
Without real input from users at this stage, all we’d have to go on is the data we gathered earlier in the process.
While that data makes a huge difference in the resulting product, we want actual user acceptance of the product. Because if they find the experience to be a positive one while in development, that’s a sure-fire way to guarantee they’ll respond well to it after launch.
Step 5. Post-launch usability testing
Our process doesn’t stop the second your app or site has gone live. In fact, that’s the best time to do more testing as we’ll have live data to work with. Even if it’s small tweaks here and there, usability testing on a live app will do nothing but make your product and the user experience better with each passing day. What’s more, ongoing evaluations allow us to adjust your website or app as your business evolves. Because, as your offering changes, so will the way users respond to it.Here’s how we usually handle post-deployment usability testing:
1
Website analytics
Once your site or app has begun to generate a substantial amount of traffic, we’ll start using the quantitative data generated by it to patch up any holes in the user journey. This is key not only for increasing conversions, but also for improving your overall user retention rates.
2
User feedback surveys
We don’t necessarily need to invite users to come and test your product anymore since any visitor could provide us with the same kind of feedback. So, we’ll set up feedback surveys on your site to find out how users feel while they’re actually interacting with it.
3
Tracking tools
Another way to gather user data post-launch without having to host usability tests or interviews is to leverage tracking tools. Once implemented on your site, we can observe your users interacting with the solution in real time.
No more guessing games. Let the data lead the way.
By working with Convergine to build your digital product, you can rest-assured that our rock-solid UX strategy and UI design process will help you accomplish what you set out to do:
Connect with your audience
Deliver a website or app that’s tailor-made for them
Provide the kind of experience that turns visitors into customers as quickly as possible
Ready to get started?
Then, fill out the form or use our project planner, telling us a bit about what you’re looking for, and we’ll be in touch soon.
