Associations and non-profits

Association websites built for the membership and the event cycle

Associations run on two rhythms: a membership that needs year-round access, and an annual event that puts more load on the site in three days than the other 362 combined. Six projects for associations, BIAs, and advocacy organizations — including three for PDAC.

6association and non-profit projects
7,000+members served by one client’s platform
95%client retention
+15%

average session duration on a redesigned website

−20%

bounce rate on a redesigned website

Aggregate results across recent redesign projects.

What we keep seeing

The annual event is the load test, and it only happens once

For most associations, the website is quiet for months and then carries a convention. Registration opens, thousands of members arrive at once, and every weakness in the platform surfaces on the day it matters most. There is no second chance until next year.

The rest of the year has a different problem. Membership content, advocacy material, resources, and governance documents accumulate, and a small team has to keep it all findable. From our experience the answer is structure — content modelled properly up front — rather than a bigger CMS.

The recurring issues
  • Traffic spikes concentrated into a few days a year
  • Growing libraries of resources with no workable structure
  • Member-facing tools bolted onto a brochure site
  • Small teams maintaining large amounts of content
How we help

What we build for associations and non-profits

Membership organizations, advocacy groups, BIAs, and community initiatives.

Association websites

Craft CMS builds structured around membership, advocacy, resources, and events — so a growing library stays navigable.

Event and convention platforms

Dedicated event sites and registration flows built to hold up when the whole membership arrives at once.

Member-facing tools

Calculators, directories, and applications your members use — like the greenhouse gas emission calculator we built for PDAC.

UX research

When an association serves several member types with conflicting needs, research settles the argument before the rebuild starts.

Ongoing operation

Hosting, monitoring, and changes — including being on hand during the event, which is when it counts.

Why this model fits associations

The event does not wait for a support ticket

01

We are there on convention week

Registration opening is the single highest-stakes moment of the year. An operator who knows the platform beats a support queue that does not.

02

Volunteer and staff turnover is normal

Associations change committees and staff regularly. Platform knowledge staying with us means a change in personnel is not a rebuild.

03

Content keeps growing

Resource libraries and advocacy material accumulate for years. Ongoing ownership keeps the structure holding as volume grows.

04

Budgets are real

Non-profit budgets are scrutinised. We would rather scope a phase honestly than sell a platform larger than the organization needs.

Client words

Not just clients. Partners and friends!

The work that the Convergine team is doing is nice. I like they take such direct feedback and make quick updates. Jane and the designer are doing a fantastic job.

Steve Arentzoff
FlexPay

Convergine is a superhero — 10 million star review. You and the team are simply the best. Always making our wildest visions come to life in a way that works.

Kelsey Harrison
My Main Street

We are very happy with the services that Convergine has provided us with. The team is responsive, professional, and a genuine pleasure to work with.

Audrey Miron
Innovaderm

I've managed full-cycle project deployments for years, and this team consistently delivers high-quality solutions on time. Great to work with.

Ian Millar
Health Futures

It was a great experience to work with you personally and with the whole team. Professional, attentive, and always delivering above expectations.

Diane Lanthier
MRDI

Digital tools to start your journey

AI REPORT
AI REPORT

Is your website in good health?

Run a quick diagnostic to uncover issues holding your site back.

AI CALCULATOR
AI CALCULATOR

How much might it cost to design a website?

Get an instant ballpark estimate based on your goals and features.

QUIZ
QUIZ

Do you need a custom web app or a SaaS platform?

Answer a few questions and get a clear recommendation.

CALCULATOR
CALCULATOR

How much could an outage cost your business?

Calculate the real financial impact of downtime in seconds.

Questions associations ask us

Yes — that is the specific reason architecture matters here. Static delivery and a CDN mean the content side does not buckle, and registration flows are designed for the spike rather than the average.

Where an API exists, yes. Where it does not, we design the workflow around what is actually possible rather than promising a sync that will not hold.

We scope to the budget rather than applying a discount to an oversized proposal. Being direct about what a phase can include is usually more useful than a percentage off.

Yes — that is the point of a properly modelled Craft CMS build. Climate Ready Canada manages a fast-growing library entirely in-house.

We build them. PDAC’s emission calculator is a good example: a real application, with the calculation documented, serving 7,000+ members.

Next step

Start well before the event

If your convention is six months out, now is the useful moment to talk. Three weeks out, we can only help you hold the line.

Start a conversation