Insurance websites that explain a complicated product plainly
Insurance buyers are comparing things they do not fully understand. The site that explains coverage in plain language wins more than the site with better photography. One insurance client, done properly — website and the application behind it.
average session duration on a redesigned website
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Aggregate results across recent redesign projects.
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Product complexity gets pushed onto the customer
Insurance sites tend to be organised around how the business files its products, not how a customer thinks about their problem. The visitor arrives worried about a specific situation and is handed a taxonomy instead of an answer.
Behind the site, agencies working through partners and channels — brokers, dealers, franchise locations — usually need more than a brochure. That is application work, and treating it as web pages is where it starts to strain.
- Coverage explained in policy language rather than plain English
- Quote requests that ask for too much before offering anything
- Partner and channel workflows handled by email
- Product lines that grow faster than the site structure
What insurance clients usually need
Websites organised around the buyer
Product and coverage content structured by the situation a customer is in, not by internal product families.
Web applications for partners and channels
Where the business runs through dealers, brokers, or franchises, the workflow usually needs a real application.
Security-conscious build
Financial services sites are a standing phishing target. Patching, certificates, and monitoring are part of the service, not extras.
Ongoing operation
Product lines change and so does regulation. The site has to keep up without a project each time.
Our insurance client
We will be straight about this: we have one insurance client, not a portfolio of them. We did both halves of their digital operation, and that is the experience on offer here.
Regulated products need a maintained platform
Security cannot lapse
A financial services site that goes unpatched is a liability, not just a stale page.
Product and regulatory changes are constant
Coverage terms and disclosure requirements move. Ongoing ownership means the site follows without a rebuild.
Channel workflows evolve
Adding dealer locations or partner types changes what the application must do. We are still here when it does.
Not just clients. Partners and friends!
The work that the Convergine team is doing is nice. I like they take such direct feedback and make quick updates. Jane and the designer are doing a fantastic job.
Steve Arentzoff
FlexPayConvergine is a superhero — 10 million star review. You and the team are simply the best. Always making our wildest visions come to life in a way that works.
Kelsey Harrison
My Main StreetWe are very happy with the services that Convergine has provided us with. The team is responsive, professional, and a genuine pleasure to work with.
Audrey Miron
InnovadermI've managed full-cycle project deployments for years, and this team consistently delivers high-quality solutions on time. Great to work with.
Ian Millar
Health FuturesIt was a great experience to work with you personally and with the whole team. Professional, attentive, and always delivering above expectations.
Diane Lanthier
MRDIDigital tools to start your journey
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Common questions
Because we would rather show one relationship done thoroughly than list logos we barely touched. If deep insurance-specific experience is your main criterion, an insurance specialist may serve you better — and we will say so on the call.
Yes, as application work. The honest caveat is that the hard part is usually rating rules and integrations on your side, not the interface.
That is essentially what the Assureway application does — supporting a business running through franchised and independent dealers.
Collect the minimum, be explicit about where it is stored and who can reach it, and keep the platform patched. Nothing exotic, done consistently.
Ask us the hard question
If you want to know whether one insurance client is enough experience for your project, ask directly. We will give you a straight answer either way.
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