Rebuilding an out-of-date website for CPF Builders, an Ontario construction company oriented on servicing small and medium-sized businesses, to attract leads, win over new customers, and stimulate business growth.
The updated website is a clear-cut presentation of CPF Builders’ niche industry, with simple and logical navigation, essential functionalities for customers to browse through, find relevant information, and get an estimate through an easy to access “Get a Quote” form.
Modernizing an Established Construction Business
To bring together the redesigned features, content, and visuals, we combined marketing elements and company services into a professional website with a interactive and functional design. We wanted to help visitors quickly locate the expertise they need, gain trust from completed projects represented with photos, and send inquiries.
How We Upgrade Websites
The CPF Builders website overhaul included an already proven process for Convergine, starting from branding, identity design, content development, target audience research, and finalizing with website design and development. We asked for early feedback at the initial phase and kept the communication lines open during all stages – wireframing, design, content development, QA, content placement, user testing, and going live.
Enhanced Cross-Device Functionalities
We used WordPress CMS to present niche construction services without overbearing visitors with redundant information. The redesigned website loads quickly across devices and can be scaled to include new elements as the business grows. We also aimed at making inquiry and get in touch process as smooth and easy to access across all devices.
Special attention was paid to the custom mobile website design to meet the needs of a busy and active audience.