Transforming Tillsonburg's Business Directory for Effortless Discovery
Tillsonburg.ca is the official city website, featuring a comprehensive business directory that showcases Tillsonburg's world-class retail, commercial, and industrial sectors, reflecting the city's vibrant business community.
businessdirectory.tillsonburg.ca![Adobe Stock 451439656 1](/images/AdobeStock_451439656-1.png)
Introduction
A user-friendly and efficient business directory is essential for both residents and businesses in any community. The Town of Tillsonburg recognized this need and partnered with Convergine to create a modern, intuitive, and feature-rich business directory.
The Challenge
Tillsonburg aimed to revamp its business directory, enhancing its accessibility and user-friendliness for both the community and local enterprises. The primary goal was to establish a digital hub to easily connect users with the town's businesses.
![The challenge](/images/The-challenge_2024-01-12-174044_jwqa.png)
Project Objective
Tasked with this mission, Convergine’s team set out to design and develop a business directory for Tillsonburg. The directory was envisioned to streamline the process of finding and interacting with local businesses. Key objectives included developing a directory with efficient sorting and filtering options, ensuring a seamless user experience across devices, and integrating the directory with Zoho CRM for up-to-date business information.
![Female web designer office with laptop 2](/images/female-web-designer-office-with-laptop-2.png)
Solution
Website Structure
The business directory is structured with multiple sections and features:
- Directory: A central hub for discovering local businesses.
- Search Options: Users can search by company name, sector, or employee range.
- Search Results: Presented in both list view and map view.
- List Data Fields: Company, address, city, postal code, and more.
- Company Profile: Detailed business profiles with essential information.
- Option to claim existing business: Businesses can verify and update their listings.
- Existing Businesses: Pre-existing businesses imported from the CRM.
- Submit New Listing: A form for new businesses to request inclusion in the directory.
- Update Existing Listing: A form for businesses to request updates to their listings.
![Solution](/images/Solution_2024-01-12-174505_uliq.png)
Zoho CRM Integration
Convergine developed an API connector to seamlessly integrate the business directory with the Zoho CRM. This integration allows for real-time updates and ensures accurate business data.
![Zoho crm](/images/Zoho-crm.png)
Deliverables
The deliverables of this project are centered around user experience and functionality. The front end of the business directory is designed to be user-centric, boasting robust search capabilities and presenting detailed company profiles. Users are offered the flexibility to view search results in two distinct formats: a list view for a straightforward linear approach and a map view for a geographical perspective.
The business profiles are comprehensive, encapsulating key details about each enterprise. To enhance interaction, businesses are provided with features to manage their listings, promoting an active and up-to-date directory. Lastly, the Zoho API connector stands as a testament to Convergine's commitment to providing a directory that consistently reflects accurate and current business information.
![4498047 1](/images/4498047-1.png)