IDP IELTS is a new IELTS testing facility in Toronto. It required its own website and a new, fresh look which at the same time retained the spirit and overall appearance of the original parent organization branding.
Website for IDP IELTS Canada
October 18, 2016
IDP IELTS is Canada’s most popular high-stakes English-Language test. Accepted as a proof of English proficiency for study at all university and colleges in Canada, and for permanent residency and citizenship by provincial and federal governments, IELTS is the test that opens doors.
The new website takes into consideration that many of its visitors are less than proficient english speakers, and so the layout is leaning towards being non-information heavy, with clear partitioning between sections, and large font sizes. We used variations of the company’s red color for the menus and buttons, to create visual variety and an inviting appearance.
The booking table is straight to the right, and the easy schedule management capabilities with basic e-commerce functions and integrated PayPal payment processing make booking and scheduling simple and fast. In addition to those functions, the page contains a clear set of instructions of how to apply to, prepare for and book an IELTS test.