Branding for Benson Mortgage Investment Corporation
An offshoot of Benson Mortgages, Benson MIC needed a unique corporate identity that would still leverage its parent company’s excellent reputation. Using a blue palette similar to Benson Mortgages, Convergine created a simple logo that would distinguish Benson MIC while at the same time branding it as strong and dependable, just like its precursor.
![Benson investment company](/images/benson-investment-company.png)
Identity
![Benson identity](/images/benson-identity.png)