Branding for Benson Mortgage Investment Corporation

An offshoot of Benson Mortgages, Benson MIC needed a unique corporate identity that would still leverage its parent company’s excellent reputation. Using a blue palette similar to Benson Mortgages, Convergine created a simple logo that would distinguish Benson MIC while at the same time branding it as strong and dependable, just like its precursor.

Benson investment company


Benson identity