Branding for Headstart Copywriting

Content has always been one of the main driving forces of internet marketing, and one of the trademarks of good copywriting is clarity and readability. The message should be both condensed and easy to follow. Those were the two main guiding principles when creating the logo and corporate identity for Headstart Copywriting.

The logo is based on the company name’s initials H and C, shaped like a book. The final touch in addition to that was to shift the book halves vertically and make them “click” into each other, producing a perfect symbol for a well conveyed thought.

The primary color we chose was a deep aquamarine, which creates a soothing effect allowing readers to focus on the message. Teal is both pleasant to the eye and attracts attention, an advantage for a minimalistic logo that needs to stand out. The typefaces are bold, mostly uppercase, emphasizing the clear and direct content delivery.