E-Commerce website design for CCTV Direct

CCTV Direct is a B2B wholesale platform for security installers and system integrators working with complex, spec-driven products and repeat orders. 

The goal of the project was to design a fast, predictable, and scalable professional tool rather than a traditional retail storefront.

The project began with research focused on understanding how professional users interact with a B2B wholesale platform and where friction occurs during everyday tasks. Through analysis of existing user flows and interface patterns, several core problems were identified.

Key findings from research:

• Product discovery was slow in large, spec-heavy catalogs
• Technical information was difficult to scan and compare
• Wholesale pricing access was unclear and poorly explained
• Checkout flows were not optimized for repeat professional orders

Based on the research insights, low- and mid-fidelity prototypes were created to validate structure, hierarchy, and core user flows before moving into final UI design.

Prototypes were used to test:

• Homepage focus and primary entry points
• Product discovery and catalog layouts
• Product detail structure and specification hierarchy
• Evaluated the homepage as an entry point for value communication and navigation
• Collected and structured insights to inform UX decisions before design

The final homepage provides:

• Clear B2B positioning from the first screen
• Priority actions and categories for quick access
• Reduced visual noise in favor of task-driven navigation

The final catalog design enables:

• Strong visual hierarchy in product cards
• Key technical parameters visible at a glance
• Easy comparison across similar products
• Clearly grouped technical specifications
• Logical separation between core specs and accessories
• Reduced cognitive load when evaluating products

The final checkout experience provides:

• Clear progress through Delivery → Payment → Summary → Confirmation
• One primary decision per step
• Dedicated order review and clear confirmation state

The final account experience includes:

• Dedicated dashboard overview
• Easy access to order history and wishlist
• Support for efficient repeat purchasing

The redesigned platform delivers:

• Faster and more predictable product selection
• Lower cognitive load for professional users
• Clear and transparent wholesale logic
• A modern, scalable B2B eCommerce experience