Make sure you choose a reputable organization to be your hosting provider. The ramifications of having an unreliable hosting provider can be financially catastrophic for some businesses. Don’t be fooled by fly-by-night companies offering extremely cheap rates and promising unproven uptimes. In these cases the old adage that says, “something that sounds too good to be true usually is”, couldn’t be more accurate.Why should you be concerned about the reliability of your hosting provider? Just think if your provider suddenly went out of business and your business website and your online store went down as a result. The time and effort you have to put into quickly getting a new host and getting your domain into your possession is an experience you should avoid at all cost. Just ask someone that has had this happen to them or check out forums to see how inconvenient and time consuming the process can be. Meanwhile, while the website is down, none of your potential customers can procure your products or services which will in turn lower their confidence in your business and its competence. It’s not worth the risk. Do your homework and research and choose a good hosting provider. Thankfully, there are many affordable and reliable hosting providers out there so there are plenty of options available to you.