User-centered design means understanding what your users need, how they think, and how they behave — and incorporating that understanding into every aspect of your process.
Jesse James Garrett
Aug 24, 2018 / Andrei Medvedev
User-centered design means understanding what your users need, how they think, and how they behave — and incorporating that understanding into every aspect of your process.
Andrei Medvedev

We love what we do, and we think of it as an art form, but it’s not all about looks and ingenuity. Underlying the artist’s aesthetic in both our process and our products is problem-solving practicality and shrewd business sense.
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