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Jakob Nielsen

Feb 26, 2021 / Andrei Medvedev
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.

To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.

We love what we do, and we think of it as an art form, but it’s not all about looks and ingenuity. Underlying the artist’s aesthetic in both our process and our products is problem-solving practicality and shrewd business sense.



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