If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
Alan Cooper
Mar 26, 2015 / Andrei Medvedev
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
Andrei Medvedev

We love what we do, and we think of it as an art form, but it’s not all about looks and ingenuity. Underlying the artist’s aesthetic in both our process and our products is problem-solving practicality and shrewd business sense.
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