With a name like YarnCrate, a ball of yarn in a crate was a given for the logo. The trick was to stylize these elements so they’d be fresh and distinctive. Four bright, complementary colours—two primary and two secondary—add interest and draw the eye. Seemingly slap-dash lines around the edges create a contemporary look of contrived haphazardness. And the heart detail adds a whimsical touch while emphasizing that the company cares.