Logo and Corporate Identity Design

April 16, 2017

Challenge: Rebranding the Dental Office

This logo and brand creation process were unique in the category. The Oakville Dental Arts business aims to provide its clientele with an absolutely different experience than what’s usually expected from a dental office. The atmosphere they create is that of soothing relaxation and wellness, which we did our best to convey in every aspect of the brand’s visuals.

Logo Design by Concept Fusion

We were tasked with reinventing the dental clinic brand in a new image – the Dental SPA. For this, the traditional symbol of the dental field – the human tooth – was transformed by combining it with two other elements that symbolize the SPA: a hot stone and a lotus blossom. The new logo resembles the lotus blossom the most, while still containing the other two symbols in its heart and essence.

 
The Art & Science of a Beautiful Smile. Precision, Aesthetic Excellence and Commitment.Satya Nadella, Microsoft

Soft Visual Choices

The choice of color palette and typography is also not one would expect from a dental clinic. The primary colors are soft pastel browns and beiges, with the additional gradients of gold and bronze gold, to add to the high-class feel of the brand. The use of cursive in headers and titles further emphasizes this feeling.

Flexible Application

The brand colors and logo were carefully chosen to look equally good on any surface and background. They are meant to be displayed on printed materials, such as brochures, business cards, and envelopes, as well as on branded objects like cups and pens.

A New Brand is Born

The end result is an entirely new brand with reinvented visuals. A perfect fusion between the world of dentistry and SPA wellness and thus an ideal representation of the Oakville Dental Arts practice itself.