Recent expansion into the Latin American market meant that IELTS (International English Language Testing System) needed a dedicated web presence to connect with customers in the region and make their services easily accessible.
User experience (UX) design techniques, such as group surveys, user persona development and journey mapping were used to distil customers’ needs and challenges into a user-centred website that delivers on business objectives and customer expectations.
Instead of asking the user to make a choice up front, maybe we can set a smart default and see if there is high demand after launch for more customization.
IELTS’s existing systems are leveraged to automatically deliver test schedule information to the website. With a comprehensive monitoring system ensuring data accuracy, this integration was made possible through close collaboration with IELTS’s in-house IT team and has delivered significant growth in online booking numbers.
Informed by the organization’s existing brand guidelines, the website’s fresh design is spacious, employing meaningful iconography while prioritizing key information and clear calls to action.
Serving over 80 test centres in the region, integration with Google Maps ensures that location information is easily managed and displayed consistently throughout the website.
The Convergine’s team designed and developed a fresh-looking, user-centric website to help IDP IELTS to enter Latin America with its services. The new design is based on thorough research and analysis of the user preferences to ensure that the new website will meet expectations of the target audiences. The new website with its carefully crafted content, modern user-centric design, and content automation puts IDP IELTS Latin America ahead of its competition in the region and sets a new standard for the industry.