May 29, 2015
A small-business loan provider in New York City, Excel Capital Management grew quickly. Unfortunately, their website didn’t grow with them. Leveraging new technologies in web design, our team developed a responsive, interactive website that would better meet Excel’s marketing objectives.
Using our expertise in WordPress, we gave Excel Capital Management a responsive site design and user-friendly content management system. A dynamic feature on the homepage presents multiple messages, attracting a wider array of visitors. And an interactive calculator helps convert visitors to leads.
Content Management System (WordPress)
Home page slider to feature multiple messages
By updating the design, including dynamic and interactive features, and providing opportunities for better, more relevant content (targeted pages, a blog, etc.), Convergine vastly improved Excel’s online presence. The conversion rate is up, the bounce rate is down, and the website is just generally more suitable for a professional, successful financial services company.
Improving the site’s function was important, but so was finding the right aesthetic. Bright green draws the eye to major topics and calls to action, as well as befits a financial theme. Dark and soft greys, along with punches of black, provide contrast and complement the authoritative tone. Chunked content is easy to scan and lends the site a clean, professional look. All together, it’s the online equivalent of a three-piece suit — classy, elegant, and understated.